Published on Jan, 2025
We did not pre-book our tickets for the Choco Story but the wait on a very wet weekend in early January was not long. They offer pre-booking and package deals if you are also planning on visiting some of the other museums in Bruges. They looked like good value, but wouldn't have worked for us with the short amount of time we were in town.
The Choco Story is a self guided tour which takes approximately 90 minutes; there are some fixed information boards around the museum but most information comes from the handheld audio guides that you swipe at various points around the exhibits. Language-wise you can choose Dutch, English, French, German, Spanish, Italian, Portuguese, Arabic, Chinese, Japanese and Russian. In English, and I imagine at least Dutch and French too, they had an adult and a child audio version which works well for families.
The range of exhibits was interesting, focussing on the history of chocolate, both worldwide and in Belgium. There are interactive games in some of the rooms, and a silly photo spot at the end which our daughter thought was great fun. We all enjoyed the self-serve samples at the end, and the demonstration was interesting too.
Overall, an excellent way to spend a couple of hours on a rainy day and a very well thought out museum that caters well to a linguistically diverse audience. We had a great time.