Heineken Experience

At your pre-booked timeslot, you enter the Heineken Experience. On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. Find out the four natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

1 hour 30 minutes

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Then, enjoy a 75-minute cruise provided by Blue Boat. You can use your voucher for the cruise daily between 10:00AM and 06:00PM from our docks at Heineken Experience and Hard Rock Cafe.

1 hour 15 minutes

Westerkerk (Pass By)

The Westerkerk was built between 1620 and 1631 in Renaissance style according to designs by architect Hendrick de Keyser (1565-1621). He is buried in the church he designed earlier: the 'Zuiderkerk'. The building of the Westerkerk was finished and completed by his son Pieter de Keyser (1595-1676) and inaugurated on June 8, 1631. The church has a length of 58 meters and a width of 29 meters. The high nave is flanked by the two lower aisles. The three-aisled basilica has a rectangular plan with two transepts of equal dimensions. As a result, the plan for this church was given the form of two Greek crosses connected with each other.

Canal Ring (Grachtengordel) (Pass By)

Cruising along the famous canals of the old city of Amsterdam

IJ (Pass By)

Cruising over the IJ river

A'dam Lookout (Pass By)

A’DAM LOOKOUT is an observation deck with an unrivalled panoramic view of Amsterdam. You’ll see the city’s historical centre, its pulsating port, the unique Dutch polder landscape and you’ll spot the famous canals which belong to the UNESCO World Heritage list. Complementing the experience is a state-of-the-art interactive exhibition and free audio tour about Amsterdam’s history and culture. A’DAM LOOKOUT is located on top of the A’DAM Tower in Amsterdam North.

Centraal Station (Pass By)

Amsterdam Centraal was designed by Pierre Cuypers, who is also known for his design of the Rijksmuseum in Amsterdam. While Cuypers was the principal architect, it is believed that he focused mostly on the decoration of the station building and left the structural design to railway engineers

NEMO Science Museum (Pass By)

NEMO Science Museum is an interactive, informal learning environment in which the general public comes into contact with science and technology. Visitors see, hear and experience how scientific phenomena and technology play an important part in their lives. NEMO works closely with the fields of science and education. NEMO is a registered museum and the owner of a significant historical collection.

The Amstel (Pass By)

Cruising the Amstel river

Magere Brug (Pass By)

The famous skinny bridge on the Amstel River

N/A (Pass By)

The InterContinental Amstel Amsterdam Hotel, commonly referred to as the Amstel Hotel, is a hotel in Amsterdam, capital city of the Netherlands, on the east bank of the river Amstel. In 2007, it was the only hotel in the Netherlands on the list of World's Best Hotels, and was ranked in 90th place.[1] The Amstel Hotel is part of the InterContinental Hotels chain. In 2006 the building was sold to Morgan Stanley. In 2011 the Lebanese businessman Toufic Aboukhater bought the hotel. In 2014 the hotel was acquired by Qatar-based Katara Hospitality, but is still operated by the InterContinental Hotels Group

Rijksmuseum (Pass By)

This iconic museum in the heart of Amsterdam is a must-visit for any culture lover. The Rijksmuseum houses more than 8,000 works of art from Dutch and European history, including masterpieces by Rembrandt, Vermeer and Van Gogh.

N/A (Pass By)

Cruising along the famous canals of the old city of Amsterdam