ROI Calculator

Calculate Your Return

See how Traveler DNA intelligence translates into revenue for your agency. Adjust the inputs to match your business.

Your Agency Numbers

505,000
$1,000$20,000
1%20%
TravelOne Plan

Plan cost: $24,000/year

Without DNA
$150K
Annual revenue
5% conversion × $6,000 AOV
With DNA
$735K
Annual revenue
17.5% conversion × $8,400 AOV
$585K
Additional Revenue
24.4x
ROI Multiple
2338%
Return on Investment
63
Additional Bookings/Month

Assumptions

• Conversion improvement: 3.5x (based on personality-matched recommendations)

• AOV increase: +40% (DNA-matched travelers book premium experiences)

• Results based on annual projections from monthly lead volume

• Actual results vary based on agency type, market, and implementation

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Worked Example

The Starter Plan Business Case

Scenario

A small agency with 200 DNA profiles/year on the Starter plan ($12,000/year).

Average trip value: $6,000. DNA-matched travelers book at 3x the rate of standard leads.

With 200 profiles generating 45 bookings (22.5% conversion from DNA-matched leads vs. ~5% standard):

Results

Bookings from DNA profiles45
Revenue generated$270,000
Margin at 20-25%$54,000–$67,500
TravelOne cost$12,000
Net ROI4.5x–5.6x

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